Treadmill Mentality began as a lifestyle for Jevon Carter at West Virginia University. During his time under Coach Bob Huggins, a treadmill was used as a form of punishment. For every mistake made on the court, there was a treadmill going 18MPH waiting on the sideline for a 45 second punishment run. The goal was to not only minimize mistakes, but learn to maintain focus and perseverance, both on and off the court.
As Jevon transitioned from collegiate basketball to the National Basketball Association, he always kept Treadmill Mentality in mind. As he started to use it as a hashtag on social media, he began to realize not only the impact that it has on him, but others as well.
In February of 2023, Jevon and his significant other, Taylor Houston, founded Treadmill Mentality Foundation to support the well-being of children and families through community initiatives. Knowing the impact that #TreadmillMentality had on the community, they chose to keep the mission of the foundation vague to ensure that an impact could be made, no matter who you are or where you're located.
Treadmill Mentality is a fiscally-sponsored foundation under the Edward Charles Foundation, a 501c3 charitable tax exempt organization. All contributions to Treadmill Mentality Foundation are tax deductible as allowed by law.